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1.7 billion adults do not have access to basic financial services. Billions of others want to use their savings to create a better future and achieve 17 Sustainable Development Goals (SDGs), but don’t know how to contribute.
There is a will and a way to transform. 

The 2030 Agenda for Sustainable Development has triggered a significant amount of energy among individual players, cross-sectoral collaboration as well as a proliferation of online platforms, data engines, and coalitions aspiring to contribute to SDGs.
Increasing consensus exists that “The New Normal” is needed.

Consumers, pension savers, philanthropists, investors, entrepreneurs, social sector organizations, governments, and big company leaders—all of us play a critical role in achieving the ambitious 2030 sustainability agenda and transforming impact investing to the new normal in our society.
Each of us can act to speed its process.

Impact Investing Practitioners unanimously agree that today’s systems need to encourage and support "business with a purpose" at a greater extent. Impact entrepreneurs need mentors support, systems to fundraise more efficiently, and human resources to create a “deep” impact or systemic change on the planet.

The 2030 Agenda requires greater collaboration between impact actors, however, highly fragmented impact investing ecosystem impedes our collective ability to act.

We need "New Rules" to overcome ecological and social issues which "old rules" have created.
Governments and financial regulators must create enabling policies to increase and ease the capital flow into impact investing for pension funds and small investors. 

Most of the universities and business schools are teaching old paradigm, that the mission of a business is to create a return, adjusted by risk.
Most employees of financial institutions, international consulting groups do not have a clear understanding of impact investing and its importance. We must introduce 3-dimensional education to students and professionals.

Sustainability and impact leaders often lack resources and knowledge to manage and measure impact. Most of business founders do not measure impact that they are creating.
Impact measurement standards and free access to impact measurement tools would help to overcome these issues.